LG Electronics Engages in Busan Expo Promotion at Amundi Evian Championship Tournament

Full Efforts to Host LPGA's 5 Major Tournaments

LG Electronics will engage in promotional activities to support the bid for the '2030 Busan World Expo' at the Amundi Evian Championship, a Ladies Professional Golf Association (LPGA) tournament held from the 27th to the 30th (local time) at the Evian Resort Golf Club in France. The company has been sponsoring the Amundi Evian Championship, one of the five major tournaments on the LPGA Tour, since 2017.

At the end of this year, the General Assembly of the Bureau International des Expositions (BIE), which decides the host city for the World Expo, will be held in France. LG Electronics will carry out promotional activities targeting global golf fans visiting the tournament venue to support Busan's bid to become the host city. During the tournament, a promotional video featuring messages supporting the Busan World Expo bid will be displayed on the large electronic scoreboard at the venue. The company also conducted promotional activities for the Busan World Expo bid during last year’s tournament.

Spectators attending the LPGA Tour Amundi Evian Championship are watching a promotional video for the tournament featuring a message supporting the bid for the Busan World Expo on the large stadium screen. /
[Photo by LG Electronics]

The 5th hole at the course is designated as the ‘LG Signature Hole.’ LG Electronics has installed LG Signature banners around the hole to promote its products and brand to tournament spectators. An event will be held where players who achieve a hole-in-one at this hole will receive gifts such as the 'LG Signature OLED 8K' product. The LG Signature OLED 8K product is installed in the lobby of the Evian Resort Royal Hotel, and an LG Signature wine cellar is placed at the golf course, creating spaces where players and spectators can directly experience the products.

Lee Jung-seok, Executive Vice President and Head of LG Electronics’ Global Marketing Center, said, "At the Amundi Evian Championship, where the world’s top players gather, we will effectively showcase the 'beyond home appliances experience' offered by the ultra-premium LG Signature brand," adding, "We will continue differentiated marketing at various premium customer touchpoints."

This content was produced with the assistance of AI translation services.