Busan City Hosts ‘Big up!’ … Popup Exhibition Promoting City Brand

August 28 to August 27, Atelier Chikchikpokpok, Citizen Participation and Experiential

August 29, 7 PM, Opening Ceremony of the Exhibition in Front Yard of Chikchikpokpok

A ‘hip’ exhibition where Busan’s new city brand can be enjoyed like a ‘playground’ will be held right in the heart of the MZ generation’s hot place.

Exhibition Promotional Poster.

The term ‘hip’ is a trendy word meaning having a unique personality and sense while being aware of the latest trends and fresh.

From the 28th to August 27th, Busan City will hold a city brand promotion pop-up exhibition called Big up! at Atelier ‘Chikchikpokpok’ (former Haeundae Station).

Big up! is a citizen participation and experiential promotion campaign to spread Busan’s new city brand.

The city collected opinions from over 100,000 citizens and consulted experts, and in March selected and announced a new city brand slogan (Busan is good) and symbol mark.

This is the first time nationwide that a local government is holding a pop-up exhibition to promote a city brand.

The exhibition name ‘Big up!’ contains the meaning of a pop-up exhibition themed on ‘Big,’ which is short for the new city brand slogan ‘Busan is good.’

The exhibition venue, adjacent to popular spots among the young MZ generation such as Haridan-gil and Gumnam-ro, is ‘hiply’ designed to match the innovative design of Busan’s new city brand.

City Brand Promotion Popup Exhibition Big up!.

Busan is Good is divided into four themes: ‘G’, ‘O’, ‘O’, and ‘D’, reinterpreting four characteristics and visions of Busan.

‘G’ stands for ‘Global’, ‘O’ for ‘Original’ and ‘Open’, and ‘D’ for ‘Dynamic’.

Featuring works by famous illustrator Hong Won-pyo, media art, light sculptures, selfie zones, merchandise (goods) exhibitions, and interactive games, the exhibition offers various attractions and entertainment to promote the city brand according to each theme, allowing visitors including the MZ generation to naturally enjoy the city brand like a ‘playground.’

The exhibition is open from 10 a.m. to 8 p.m. and is free for everyone. However, the external media facade illuminated at night operates until 11 p.m.

In connection with this pop-up exhibition, the city plans to hold collaboration events with promising local companies such as Tourji, Sleshibisleshi, and Lugo Labs, and create a city brand promotional path connecting Gumnam-ro and Haridan-gil.

On the 29th at 7 p.m., an opening ceremony for the exhibition will be held in the front yard of Atelier Chikchikpokpok (former Haeundae Station).

About 50 people including Mayor Park Hyung-jun, National Assembly member Ha Tae-kyung of Haeundae District, Haeundae District Mayor Kim Seong-su, and Busan city council members will attend, with a program including commemorative and support speeches, congratulatory speeches, unveiling ceremony, and exhibition viewing.

Mayor Park Hyung-jun said, “To become a city brand that citizens enjoy and love, we will continue to promote the city brand combined with culture, including this pop-up exhibition, and create various forms of citizen contact points by utilizing base spaces in each region of Busan. Through this, our city will establish a new cultural foundation where the city brand can be enjoyed and appreciated.”

This content was produced with the assistance of AI translation services.