BNK Financial Group Wins Grand Prize in Bank Instagram Category at 'Social i Award'

BNK Financial Group won the grand prize in the bank Instagram category at the ‘Social Eye Award 2023’ held at Lotte World Tower in Jamsil on the 26th.

The ‘Social Eye Award’ is the largest and most prestigious social internet service awards ceremony in Korea, hosted by the Korea Internet Professionals Association.

At the awards ceremony, a panel of 3,800 judges evaluates SNS channels and services based on five categories?visual, brand, content, marketing, and service?and 15 indicators to select the grand prize winners in each field and the overall grand prize of the year.

(From left) Yoon In-ho, Chairman of the Social i Award, Moon Ji-young, Assistant Manager of Public Relations at BNK Financial Group, and Hong Ha-neul, Assistant Manager of PR One, an SNS agency, are posing for a commemorative photo at the awards ceremony.

BNK Financial Group received high praise for creating a sense of empathy through lifestyle finance content featuring the character ‘Dondoni,’ developed to communicate with the MZ generation, as well as for active comment events and parody content that resonated well with users.

The judges commented, “BNK Financial Group’s Instagram received high scores for its consistent content concept, concise messaging, and active communication,” adding, “The use of humorous themes and lively interaction to break away from the conservative image of a financial group stood out.”

A BNK Financial Group official said, “Our efforts to make finance feel fun and easy for the MZ generation seem to have resulted in this positive outcome,” and added, “We will continue to approach customers more closely by producing diverse financial content.”

Since 2021, BNK Financial Group has been actively operating SNS channels such as Instagram and YouTube after revamping them. As of July 2023, their Instagram account has over 50,000 followers, and their YouTube channel ‘BNKTV’ surpassed 100,000 subscribers in April, earning the Silver Play Button.

The support video for the 2030 Busan Expo bid posted in June recorded 530,000 views within a month, demonstrating active communication with users through various content production.

BNK Financial Group Instagram image.

This content was produced with the assistance of AI translation services.