Hyundai Department Store to Host 'Heundiland' in Gwanghwamun Until the 13th of Next Month

Hyundai Department Store announced on the 27th that it will hold 'Heendy Land' at the '2023 Seoul Summer Beach' until the 13th of next month. The ‘2023 Seoul Summer Beach’ is an urban water play festival hosted by the Seoul Metropolitan Government and the Seoul Tourism Foundation.

During this period, the area around the King Sejong statue at Gwanghwamun Square will be decorated as Heendy Land. With the theme of 'summer beach,' Heendy Land offers a lively and refreshing ocean atmosphere with a combination of blue and white colors. In particular, a large 'Heendy' holding a 15-meter-high beach volleyball will be installed, expected to become a popular 'photo zone' loved by citizens. Heendy is Hyundai Department Store’s own character, first introduced in 2019, inspired by a white puppy to share the message of ‘remembering moments of happiness’ with customers.

Along with this, Hyundai Department Store will provide various food and entertainment options such as food trucks and flea markets from 12 PM to 9 PM during the event period. The food truck zone will sell popular snacks like fried chicken, tteokbokki, gimbap, ice cream, and coffee, while the market will showcase vacation items suitable for the summer season.

At the adjacent Sejongno Park, six popular food trucks operated by the Small Business Association offering hamburgers, waffles, hot dogs, and more, as well as 15 handmade craft booths, will be set up. Camping tables and chairs will be arranged around the area to provide convenience.

Starting from the 28th, full-scale water play facilities will also be operated. Citizens can enjoy a 5-meter-high water slide and a 20-meter-long (1.2-meter deep) water play area with the historic Gwanghwamun, which holds over 600 years of history, as the backdrop.

The water play facilities will operate in three sessions from 12 PM to 9 PM: ▲1st session (12:00?14:40) ▲2nd session (15:00?18:00) ▲3rd session (19:00?21:00). Each session will accommodate 250 people on a first-come, first-served basis without prior reservation.

A Hyundai Department Store official said, "This event was prepared with the purpose of providing a resting space for citizens together with the Seoul Tourism Foundation this summer," adding, "We hope everyone creates happy memories with Heendy at Gwanghwamun Square, a symbolic space representing Seoul."

This content was produced with the assistance of AI translation services.