Samsung Electronics Q2 Mobile Experience Division Operating Profit Up 16%

Steady Sales of Galaxy S23... Boost from Galaxy A
Driving Revenue with Foldables in the Second Half

Samsung Electronics announced on the 27th that its Mobile Experience (MX) and Network business divisions recorded sales of 25.55 trillion KRW and an operating profit of 3.04 trillion KRW in the second quarter.

Compared to the same period last year, sales decreased by 12.9%, but operating profit increased by 16%. It posted the highest operating profit among all business divisions.

On the 26th, the Galaxy Z Fold5 was unveiled at 'Galaxy Unpacked 2023' held at COEX in Gangnam-gu, Seoul. Photo by Jinhyung Kang aymsdream@

The second quarter is an off-season without major flagship device launches, but the Galaxy S23 series released in the first quarter maintained steady sales. The mid-range Galaxy A series also received positive responses. Samsung Electronics stated, "In the MX division, the premium segment declined as the effect of flagship new product launches diminished amid the global smartphone demand downturn, and the recovery of the mid-range market was delayed due to the economic recession, resulting in a decrease in sales compared to the previous quarter. However, the Galaxy S23 series continued strong sales compared to its predecessor, and strong sales of higher-end A series models maintained double-digit profitability." Network sales declined mainly in key overseas markets such as North America and Japan.

In the second half of the year, Samsung plans to expand sales by leading with the Galaxy Z series unveiled the day before. At the 'Galaxy Unpacked' event held the previous day, Tae-moon Roh, President of Samsung Electronics MX Division, said, "Foldable sales are expected to surpass 100 million units in a few years," adding, "More than half of smartphone users responded that they are considering purchasing a foldable product next."

Samsung Electronics stated, "MX plans to expand sales centered on flagship models and increase revenue through an upselling strategy (selling higher-end models). In particular, by successfully launching the Galaxy Z Flip and Fold5, which enhance product completeness and differentiated experiences, we plan to further solidify our global leadership in the foldable smartphone market." Additionally, they added, "The Network division will continue efforts to secure new orders while promoting sales growth and strengthening technological leadership with 5G core chips and software (SW)-based virtualized base stations."

This content was produced with the assistance of AI translation services.