SPC Baskin-Robbins, July '31 Day' Pre-Reservation

SPC Baskin-Robbins announced on the 27th that it will hold the cool benefit event "31 Day" in July to beat the summer heat.

[Photo by Baskin-Robbins]

The July 31 Day event offers a size upgrade to a half-gallon for Family-sized orders for one day only on the 31st, along with pre-order benefits. Customers who pre-order for pickup via the Happy Order application or KakaoTalk Order can purchase a half-gallon with a total price discount of 6,000 KRW.

On the day of the event, Baskin-Robbins plans to donate 3.1% of the proceeds to the "Pink Dream (PINK DREAM)" campaign, which supports youth preparing for independence. Pink Dream is a campaign in partnership with the international relief and development NGO World Vision, aimed at encouraging the successful independence and dreams of young adults preparing to live on their own. The campaign’s connection with the brand’s signature event, 31 Day, highlights its meaningful role in spreading positive influence together with consumers.

Since December last year through May this year, Baskin-Robbins has donated the proceeds from four 31 Day events. In the second half of this year, the company plans not only to continue donating 3.1% of the proceeds from 31 Day events but also to expand support programs for youth preparing for independence.

This content was produced with the assistance of AI translation services.