Lotte Duty Free Wins Grand Prize in Two Categories at 'Social i Award 2023'
Instagram Marketing · Comprehensive Shopping YouTube Channel Field
Lotte Duty Free announced on the 27th that it achieved a double crown at the 'Social i-Award 2023' hosted by the Korea Internet Professional Association.
On the morning of the 26th, Lotte Duty Free won the 'Instagram Marketing Innovation Award' and the 'Comprehensive Shopping YouTube Channel Award' at the Social i-Award 2023 held at Lotte World Tower in Songpa-gu, Seoul, achieving two awards. The Social i-Award is the largest social media content awards ceremony in Korea, where 4,000 internet experts evaluate and award cases that innovatively and excellently utilize social network service (SNS) media platforms in terms of branding, digital services, marketing, and content.
![Lotte Duty Free Wins Two Awards at Social i Award 2023 <br>[Photo by Lotte Duty Free]](http://www.asiae.co.kr/news/img_view.htm?img=2023072708275421226_1690414085.jpg)
Lotte Duty Free Wins Two Awards at Social i Award 2023
[Photo by Lotte Duty Free]
Lotte Duty Free received the Instagram Marketing Innovation Award for providing trendy information about duty-free shopping to multinational customers using images and videos. Additionally, its official YouTube channel achieved good results and won the Comprehensive Shopping YouTube Channel Award.
The official Instagram and YouTube followers of Lotte Duty Free number 480,000 and 770,000 respectively, the largest in the duty-free industry. They present curated monthly content including introductions to products available at Lotte Duty Free, travel-related stories, and customer participation events. They produce multilingual content in Korean, English, Chinese, and Japanese to maximize global customer inflow to their SNS channels.
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A representative of Lotte Duty Free said, "SNS is an essential marketing channel for customer communication and enhancing corporate image," adding, "Lotte Duty Free will continue to strive to deliver duty-free shopping information in an engaging way to customers worldwide through its official Instagram and YouTube channels."
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