LH Partners with IKEA to Operate 'New:Home Popup Showroom'

IKEA Gwangmyeong Store to Open 'New:Home Showroom' Near Bokjeong Station by January Next Year

Korea Land and Housing Corporation (LH) announced that it will operate the ‘New:Home Popup Showroom,’ supported by the global home furnishing company IKEA Korea, starting from the 27th.

The New:Home Popup Showroom is designed as an event space featuring a dedicated 46㎡ living room area for New:Home, a New:Home promotional area, and a photo zone, located near the exit on the first floor of IKEA Gwangmyeong store.

Interior view of the New Home popup showroom. [Photo by LH]

To commemorate the operation of the popup showroom, LH plans to hold various events such as postcard coloring, photo zone activities, and SNS certification events, with limited edition popup showroom goods and other prizes awarded to participants.

The operating period is until January next year, and visitors can view the showroom anytime during IKEA Gwangmyeong store’s business hours.

Through this collaboration with IKEA, LH expects that New:Home’s unique ‘transform-specialized floor plan,’ which is adaptable to lifestyle changes, will become more approachable to younger customers.

Additionally, LH plans to establish a showroom called ‘New:Home Promotion Center’ near Bokjeong Station on Subway Line 8, showcasing a representative floor plan (exclusive 55㎡). Unlike the popup showroom, visitors can tour the entire interior including the living room, bedrooms, bathroom, and kitchen.

Lee Han-jun, President of LH, stated, “Starting with this New:Home showroom, we will continue to collaborate with private brands that wish to participate,” and added, “By sharing the diversity of the private sector and the know-how of the public sector, as in this collaboration case, we will continuously strive to provide the public with high-quality public housing at reasonable prices.”

This content was produced with the assistance of AI translation services.