Seven Eleven Introduces Two Types of Henri Matisse Cup Coffee... "Art Marketing Trend"

Henri Matisse Cafe Latte & Vanilla Latte 2 Types
Special Exhibition Ticket Event to Celebrate Launch

7-Eleven announced on the 27th that it will launch its own private brand (PB) products in collaboration with Henri Matisse, the French Fauvist master, featuring his popular works.

7-Eleven is releasing two types of "7-Select Henri Matisse Cup Coffee" in collaboration with Henri Matisse, known as the magician of color, featuring his popular works "Katia" and "Nadia." The two Henri Matisse cup coffees include 7-Select Henri Matisse Cafe Latte and 7-Select Henri Matisse Vanilla Latte, both containing 60% raw milk, which gives them a smooth and rich milk flavor.

A customer is purchasing two types of Henri Mathis cup coffee at a Seven Eleven store.
[Photo by Seven Eleven]

This is not the first time 7-Eleven and Henri Matisse's works have come together. Following the release of two types of "Henri Matisse Katia, Nadia Wine" in 2021, they also launched the "Henri Matisse Heart Wine," making a total of three Henri Matisse wine series. These products have surpassed 300,000 bottles in cumulative sales and have established themselves as signature items of 7-Eleven.

As the art market trend shifts from the 50s and 60s age group to the 20s and 30s, 7-Eleven aims to target the MZ generation (Millennials + Generation Z), the main consumer base of convenience stores, and further engage art consumers by continuously releasing various art collaboration products since 2018.

To commemorate the launch of the two 7-Select Henri Matisse cup coffees, 7-Eleven will hold an Instagram photo certification event from the 4th to the 24th of next month, giving away tickets (2 per person) to the "Henri Matisse 70th Anniversary Memorial Special Exhibition," worth 36,000 KRW, to a total of 50 winners. Detailed information about the event will be announced on 7-Eleven's official Instagram on the 4th of next month. Additionally, a 1+1 promotion will run until August 31, where customers receive one free Henri Matisse cup coffee for each one purchased.

This content was produced with the assistance of AI translation services.