KT Alpha, Oasis Alpha, and Hana Card Sign Tripartite Business Agreement

Mutual Cooperation in Product Sales and Promotional Marketing

KT Alpha announced on the 26th that it has signed a business partnership agreement with Oasis Alpha and Hana Card to strengthen live commerce.

KT Alpha and Oasis Alpha, in collaboration with Hana Card, plan to launch a presence within the Hana Pay app by the end of the year in the form of an ‘Oasis Alpha’ tab page, offering various shopping services including mobile live broadcasts, broadcast products, popular items, and events. In early July, Hana Card rebranded Hana Financial Group’s pay platform from ‘OneQ Pay’ to ‘Hana Pay’ and revamped the app to prominently feature services essential for daily life.

(From left) Choi Yuseong, CEO of Oasis Alpha; Jo Seongsu, CEO of KT Alpha; Lee Seok, Group Leader of Hana Card, are taking a commemorative photo at the signing ceremony of the business agreement held at the KT Alpha Shopping Media Center. Photo by KT Alpha

To this end, the three companies have agreed to mutually cooperate by maximizing the use of their core competencies and resources for product sales and promotional marketing. KT Alpha and Oasis Alpha will focus on live commerce production, programming, and broadcasting, as well as product sales through the Hana Card app, while Hana Card will actively support live commerce production cooperation and broadcast transmission.

Cho Sung-soo, CEO of KT Alpha, stated, "We will secure future customers and strengthen commerce competitiveness by expanding to new platforms such as card company apps beyond traditional distribution channels like TV and shopping apps."

This content was produced with the assistance of AI translation services.