"Differentiated Customer Communication" Hankook Tire Launches Domestic Market Strategy

Strengthening Communication Through Customer-Focused Brand Days and More

Hankook Tire & Technology is strengthening communication activities such as brand days for customers, dealer invitation driving days, and technical seminars to target the domestic market.

Participants are taking a commemorative photo at the 2023 Korea Technoring TBR Test Driving Day event.
[Photo by Hankook Tire]

This year, the company continues its differentiated customer communication efforts through test drive events and technical exchanges using its premium products, including tires dedicated to electric vehicles and tires for trucks and buses. On July 11, at Korea Technoring, Asia's largest tire test track located in Taean, Chungnam, Hankook Tire invited dealers of truck and bus tires to hold the 2023 Korea Technoring TBR Test Driving Day event. Participants toured the facilities, analyzed trends in the commercial vehicle market, and shared their thoughts. They experienced tire performance by riding vehicles equipped with the company’s premium tire brand for medium and large cargo trucks, ‘SmartFlex,’ and tires dedicated to medium- and long-distance express and intercity buses, ‘SmartTouring.’

Participants are taking a commemorative photo at the iON, Korea Tire's electric vehicle-exclusive tire brand day.
[Photo by Korea Tire]

In June, the company hosted the AION Brand Day by inviting over 60 members of the domestic electric vehicle community. AION is Hankook Tire’s dedicated tire brand for electric vehicles. The company introduced the development process and electric vehicle-optimized performance of each product, including the high-performance tire ‘AION Evo,’ the all-season tire ‘AION Evo AS,’ and the winter tire ‘AION iCEPT.’ They also demonstrated tire performance by equipping the AION Evo on Porsche Taycan and Kia EV6 GT Line vehicles.

A truck equipped with Hankook Tire is in operation at the 2023 Korea Technoring TBR Test Driving Day event.
[Photo by Hankook Tire]

Together with its key partner BMW Group Korea, Hankook Tire held the ‘Korea Driving Experience Day’ event at the BMW Driving Center. In addition, regular meetings and technical exchanges with major domestic dealers are being operated. A technical seminar targeting the logistics and transportation industry was also held in March.

This content was produced with the assistance of AI translation services.