Starbucks Launches Online Store Exclusive Products... "First Time This Year"

Starbucks Korea announced on the 25th that it will hold the 'Summer Buddy Week,' selling online-exclusive products through the Starbucks app's online store for the first time this year.

Summer products exclusive to Starbucks online store.
[Photo by Starbucks]

Summer Buddy Week, which runs for one week, is a special event planned in response to the recent significant increase in customers purchasing products through the online app. It features new products with designs differentiated from those sold at offline stores.

These products are characterized by designs emphasizing a refreshing blue color and include a total of eight items such as ice beverage cups and dessert cups targeting home cafe enthusiasts, oval plates perfect for food plating, highly practical ice trays for summer, and tumblers.

To enhance customer convenience during this online product promotion, Starbucks offers not only single-item sales but also set products bundling related items according to purchase purposes. Customers who want to enjoy brunch can choose the 'Plate Set,' consisting of a regular plate and an oval plate, while those who prefer iced beverages can purchase the 'Glass & Ice Tray Set,' which includes a lettering cup with emotional phrases and an ice tray.

Free shipping coupons and 10% discount coupons for the shopping cart are provided for use during the event period. Additionally, customers who purchase general delivery products (MD, room temperature food, etc.) worth 50,000 KRW or more during the same period will receive a reusable bag engraved with the Starbucks logo.

A Starbucks representative said, “We prepared this event to support customers' online purchasing experience and enhance brand intimacy by introducing differentiated products available only online,” adding, “Through the app's online store, customers can also receive various offline products, including limited-time promotional items, by delivery, thereby increasing convenience.”

This content was produced with the assistance of AI translation services.