Zigzag and Koringko-Kakao Friends Collaborate to Launch New Eyelash Products

Exclusive Election
Discount Promotion Until August 13

Kakao Style's style commerce platform Zigzag announced on the 24th that it will exclusively pre-launch the new eyelash product from the beauty brand 'Koringko' and hold a discount promotion until the 13th of next month.

Zigzag, Korinko x Kakao Friends Collaboration Products
[Photo by Zigzag]

This summer, as the Barbie core trend rapidly rises, makeup emphasizing clear eyes with eyelashes is gaining popularity. In fact, from July 1 to 23, the transaction amount for eyelashes, mascara, and eyelash curlers on Zigzag increased more than 20 times compared to the same period last year.

Accordingly, Zigzag planned a new eyelash product with Koringko that allows customers to choose the desired shape and length and apply each strand individually. The company explained that they collaborated with Kakao Friends' character 'Chunsik' under the concept of "Chunsik hands over the secret recipe book for clumsy hands at a secret bookstore," reflecting the tastes of the MZ generation (Millennials + Generation Z).

The Koringko Chunsik Edition releases the popular existing product 'Toktokhara Strand Eyelashes' in a mixed set of five different lengths and a large volume version. It features two types of eyelashes (Filter and W), decorative charms, an eyelash curler, a dedicated tweezer for eyelashes, and a special pouch. The 'Chunsik's Toktok Recipe Book Volume 2 Toktokhara W Eyelashes' will be sold exclusively on Zigzag for a limited time.

To commemorate the launch of the new product, Zigzag is also holding the 'Koringko Showcase' exhibition, delivering the brand identity through high-sensitivity photo shoots and videos. They have prepared a 10% discount coupon exclusive to the showcase and various events. By bookmarking the Koringko store and participating in the comment event, customers can enter a draw to win a lucky box, and purchasers of the new product will receive a Makgeolli Long Lash Curling Mascara as a gift.

This content was produced with the assistance of AI translation services.