GS Retail Utilizes Metaverse for Employee Training... Increased Participation and Effectiveness↑

GS Way Training in the Metaverse
Enhances Employee Engagement, Satisfaction, and Training Effectiveness
Voluntary Sharing on SNS

GS Retail announced on the 24th that it has been conducting 'GS Way' shared education through a metaverse for all employees from May to this month.

GS Retail is conducting 'GS Way' shared training through the metaverse.
[Photo by GS Retail].

GS Retail explained that GS Way is a unique set of work principles established by benchmarking the working methods of global companies such as Amazon's Leadership Principles, tailored to GS Retail, which operates various distribution channels including convenience stores, home shopping, and supermarkets. It includes eight standards to practice in work: customer first, trend leadership, setting the highest goals, data-driven decision making, swift judgment and execution, active communication and collaboration, inefficiency improvement, and adherence to basics.

This training was planned using the metaverse to allow easy and convenient participation. GS Retail stated, "Through interviews with all employees before the training, we confirmed that face-to-face training conducted in offline training centers burdens employees working nationwide, which negatively affects achieving training goals. To resolve this, we prepared the training based on a metaverse platform, enabling employees spread across convenience stores, supermarkets, home shopping, and more nationwide to participate in the training as virtual characters in a virtual space at any time and place they choose."

Great care was taken in designing the metaverse space. Familiar locations for employees such as GS Retail’s headquarters in Yeoksam-dong, the office building in Mullae-dong, convenience store GS25, supermarket GS The Fresh stores, and home shopping GS Shop studios were realistically recreated to enhance the enjoyment of exploration. The training content was designed so that employees could naturally acquire knowledge by completing step-by-step missions as if playing a game, and quizzes had to be answered correctly to proceed to the next stage.

The metaverse-based training recorded a participation rate of 99.8%. It was explained that this achievement was made by resolving employees’ biggest difficulties and that most employees voluntarily participated without exception. Training satisfaction also increased by 8.1% compared to the previous year. In self-assessments asking whether employees understood and remembered the training content, scores were 3.6 times higher than the target.

A GS Retail official said, "Although interest in the metaverse has decreased recently due to the endemic (periodic outbreak of infectious diseases), we believe it is a platform with many strengths because it eliminates spatial and temporal constraints and utilizes various technical elements to draw out participants’ fun and immersion." The official added, "Building on this training, we plan to use the metaverse in more diverse fields such as town hall meetings, job fairs, and non-face-to-face interviews in the future."

This content was produced with the assistance of AI translation services.