AfricaTV Acquires Digital Marketing Company 'CTTD'... Strengthening Advertising Business Capabilities

AfreecaTV announced on the 24th that it has acquired CTTD, a creative digital marketing agency specializing in digital marketing, user experience and interface (UX·UI) consulting and implementation services.

CTTD is a company that provides comprehensive marketing services such as building e-commerce convergence platforms combining brands and commerce, content and advertising marketing planning, and promotion and branding strategies. Its sales last year amounted to 31.9 billion KRW.

AfrikaTV announced on the 24th that it has acquired the digital marketing agency CTTD.
[Photo by AfrikaTV]

CTTD has built and operated e-commerce sites for major domestic companies such as Gmarket, S.I.Village, LF Mall, Amorepacific, and LotteON. Over the past several years, it has been recognized for its creative capabilities by winning multiple awards at the 'A.N.D Awards' hosted by the Korea Digital Enterprise Association.

AfreecaTV plans to strengthen its advertising business capabilities based on this acquisition. CTTD has many experts in digital marketing and UX·UI, including AEs, directors, planners, designers, and publishers. Through this, it is expected to create synergy in strengthening AfreecaTV’s mid- to long-term advertising business capabilities by providing customized strategic planning and differentiated operational services according to advertisers’ marketing goals, enhancing advertising competitiveness using creative assets, and expanding the pool of new advertisers.

CTTD will also work on enhancing the usability of the AfreecaTV platform. In addition, synergy is expected in advancing AfreecaTV’s media commerce platform 'Shopfrica,' which sells various products including digital and home appliances, food, beauty, and BJ goods.

AfreecaTV has introduced the advertising management platform ‘AfreecaTV Ads Manager’ to enable advertisers to operate ads efficiently. It is also strengthening its advertising business capabilities by gradually expanding 'content-type advertising,' which allows users to actively participate in advertising content.

This content was produced with the assistance of AI translation services.