Hansome, Exclusive Distribution Contract with US 'Kith'..."Expanding Overseas Portfolio"

Opening of 'Kith' Store in the First Half of Next Year
Introducing 'Moose Knuckles', 'A.P.C.' and More This August

Handsone is accelerating the expansion of its overseas fashion portfolio. Following the launch of numerous new overseas brands such as ‘Totem’ and ‘Our Legacy’ last year, the company is actively strengthening its brand lineup by signing exclusive contracts with overseas luxury lifestyle select shops and premium overseas padding brands.

Exterior view of the 'Kith' Paris store.

On the 24th, Handsone announced that it has signed an exclusive distribution contract with ‘Kith,’ a US luxury lifestyle select shop and street culture-based fashion brand, and plans to open its first domestic store in Seongsu-dong, Seongdong-gu, Seoul in the first half of next year.

Founded in 2011 as a small select shop in Brooklyn, New York, Kith has grown into a global street culture leading brand through collaborations with global brands and renowned fashion designers. The first Kith store in Korea, scheduled to open in Seongsu-dong, will be the fourth global store following London, Paris, and Tokyo, and the second store in Asia.

Handsone has also signed exclusive distribution contracts with Canadian luxury outerwear brand ‘Moose Knuckles’ and Italian luxury fashion brand ‘Aspesi,’ and will open new stores. Moose Knuckles plans to open five official stores and more than 20 pop-up stores within this year, starting with The Hyundai Daegu next month, including department stores and outlets. Aspesi plans to open about ten stores by next year, starting with Hyundai Department Store Pangyo next month.

Additionally, Handsone will launch an online-exclusive licensed brand inspired by the London Underground subway. The newly introduced ‘London Underground’ is a unisex street fashion brand for men and women, and will unveil about 60 products including clothing and accessories next month on a dedicated website and Handsone’s online select shop ‘EQL.’ This is Handsone’s first time launching a brand using a non-fashion license.

Handsone’s expansion of new overseas and licensed brands is a continuation of the ‘Overseas Fashion Brand Portfolio Expansion Strategy’ announced last year. Since August last year, Handsone has been actively strengthening its overseas fashion brands by consecutively signing contracts with new overseas fashion brands such as Swedish designer brand Our Legacy, Veronica Beard, and Swedish fashion brand Totem. Through this, the company has also announced a blueprint to double the sales scale of its overseas fashion division to over 1 trillion KRW within the next five years.

Moreover, this move reflects Handsone’s intention to target various niche markets formed as tastes become highly segmented, rather than following ‘mega trends.’ A Handsone official said, “As the phenomenon of multiple selves, where people have several identities depending on situations and places based on segmented tastes, spreads throughout daily life, the number of customers pursuing diverse styling?from formal suits to street fashion and sporty fashion depending on the day or situation?is increasing. Handsone plans to continuously introduce various formats of fashion brands to proactively respond to these customer needs.”

Handsone plans to continue expanding the number of overseas fashion brands to about 20 by the second half of this year, while also broadening its product range to include categories such as perfumes and accessories. A Handsone official stated, “We will continue to discover various new fashion brands that can lead global fashion trends and provide customers with new experiences and differentiated value alongside domestic brands such as Time, Mine, and System. Through this, we will solidify our position as a style creator company that offers beauty to customers.”

This content was produced with the assistance of AI translation services.