BAT Rothmans launches 'Vuse,' the No.1 liquid-type e-cigarette in the US

'Buze Go 800' Debuts as Asia's First
Uses US-Derived Natural Nicotine Extracted from Tobacco Leaves
Integrated Device Allowing Up to 800 Puffs Without Preheating

BAT Rossmanns is introducing the number one liquid-type electronic cigarette (vapor) brand in the U.S. market, ‘Vuse’, to Korea.

On the 24th, BAT Rossmanns announced that it will launch the integrated liquid-type electronic cigarette ‘Vuse Go 800’, which includes built-in liquid and battery, exclusively in the metropolitan area. Sales will begin at about 8,500 locations including convenience stores and vape shops in Seoul, with plans to expand nationwide in the future. The price is 10,000 KRW.

Vuse is BAT’s flagship liquid-type electronic cigarette brand. According to the BAT Group, as of June, Vuse held a 46% market share in the U.S. liquid-type electronic cigarette market.

Through the domestic launch of Vuse, BAT Rossmanns plans to provide various alternatives that can replace traditional cigarettes. By selling Vuse, which is recognized in the U.S. market, in Korea, the company aims to pioneer the domestic liquid-type electronic cigarette market and establish Vuse as the leading brand of liquid-type electronic cigarettes for Korean consumers. The company expects that the launch of new products with enhanced portability and user convenience will help adult smokers transition to potentially reduced-risk products.

The Vuse Go 800 is a closed liquid-type electronic cigarette that requires no cartridge replacement or separate liquid injection and refilling. The liquid capacity is 1.95mL (nicotine content 0.9%), and with a high battery capacity of 515mAh, it allows up to 800 puffs without separate charging, delivering a consistent and even flavor from start to finish. Unlike most liquid-type electronic cigarettes sold on the market, it is produced and sold strictly and thoroughly under the same regulations as tobacco products in Korea, including the use of U.S.-sourced natural nicotine extracted from tobacco leaves.

The Vuse Go 800 combines the advantages of various existing nicotine products, maximizing intuitiveness and convenience. It applies ceramic heating technology, allowing immediate use without a separate preheating time. In particular, it offers a simple user experience without the need to light a fire or replace sticks each time to smoke.

It also improves on the inconvenience faced by existing liquid-type electronic cigarette users who could not check the remaining liquid. By applying a semi-transparent mouthpiece of its own design, users can intuitively check the remaining liquid, differentiating it from other liquid-type electronic cigarette products. The compact design that fits comfortably in one hand and the smooth curved design enhance portability and ensure a comfortable grip.

Available in a total of four flavors that offer freshness: Cold Fresh, sweet and refreshing Purple Breeze, smooth and sweet Dolce Brown, and refreshing and intense Green Spark, allowing individuals to enjoy various tastes and aromas according to their preferences. The packaging is provided in four colors?purple, brown, green, and mint?reflecting the characteristics of each flavor.

Kim Eunji, CEO of BAT Rossmanns, said, "Through this new product launch, we expect that adult smokers in Korea will be able to choose from a wider variety of potentially reduced-risk products. BAT is meeting the needs of consumers worldwide who are changing through a diverse product portfolio, and we will continue to lead the market by introducing innovative products that resonate with Korean consumers."

This content was produced with the assistance of AI translation services.