On the 24th, Kiwoom Securities lowered the target price for game company Neowiz from 70,000 won to 57,000 won. The investment rating was maintained as 'Buy.'


Neowiz is estimated to have recorded sales of 74.3 billion won and an operating loss of 2.6 billion won in the second quarter, turning to a deficit.


Additionally, the release timing of Neowiz's main new game, "P-ui Geojit" (P's Lie), overlaps with major competing titles, and the average preorder ranking in eight key countries has dropped from within the top 10 initially to the high 30s recently, which was judged to be a factor lowering expectations for sales.



Jingu Kim, a researcher at Kiwoom Securities, said, "'P-ui Geojit' will increase its preorder ranking and actual reservation sales through intensified marketing activities starting in August, and it is expected to achieve results beyond the initial preorder ranking as the release date approaches. Even setting aside sales performance after release, considering comprehensive variables such as high optimization and gameplay on major platforms like PC, it is evaluated as a game capable of reaching a score of 90 points according to major critic standards. Based on this performance, user expectations for the next development project are also expected to remain solid."


This content was produced with the assistance of AI translation services.

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