Thanks to Korean Dramas, This 'Inara' Hit Big... "Tax Reductions for Production Companies and Actors"

Introducing Major Tourist Attractions in Bangkok for Thailand Travel Trip
Thai Government Expands Support for Tourist Attraction and Foreign Production Companies

As the popularity of the drama 'King the Land' rises, interest in Thailand, the filming location, is also increasing. In response, the Thai government plans to promote the King the Land filming sites in Thailand to attract tourists while expanding support measures to increase local filming of foreign dramas and movies in Thailand.

On the 23rd, Thai media outlet The Nation reported that the Thai government decided to take measures such as tax reductions to attract more tourists and foreign production companies in line with the success of King the Land. According to the outlet, government deputy spokesperson Traisuri Thaisaranakun stated, "The Thailand episodes of King the Land have sparked a Thai wave," adding, "We have decided to expand tax benefits to encourage foreign productions to film in Thailand."

Drama 'King the Land' Episode 10 Thailand Travel Scene [Image source=Yonhap News]

This measure will take effect from the 2nd of next month and includes tax reductions for foreign productions or joint ventures filming in Thailand and their actors. Deputy spokesperson Traisuri added, "This will help Thailand's video industry and increase tourists," and said, "We also have other strategies to attract foreign production companies."

The romantic comedy drama 'King the Land,' starring Lee Junho and Im Yoon-ah, is gaining popularity, ranking first in weekly viewing hours in the non-English TV category on Netflix.

'King the Land' tells the story of passionate hotelier Cheon Sa-rang (Im Yoon-ah) and Gu Won (Lee Junho), the heir of a conglomerate running the hotel and the hotel headquarters director, falling in love against the backdrop of a hotel. In episode 10 of the drama, the protagonists go on a trip to Thailand as a reward for outstanding employees, introducing major tourist spots in Bangkok such as Wat Arun, Khao San Road, ICONSIAM, and Asiatique.

Earlier, Ittipon Kunplome, Minister of Culture, also stated, "King the Land has helped promote Thailand's beauty and culture to the world and boosted tourism," revealing plans to attract tourists to the filming locations.

JTBC drama 'King the Land' [Image source=Yonhap News]

Thapanee Kiatphaiboon, Deputy Governor of the Tourism Authority of Thailand (TAT), said, "There are fans worldwide who want to see the filming locations in person," and expressed gratitude for filming 'King the Land' in Thailand.

Thailand is a major tourism country, with tourism accounting for 20% of its gross domestic product (GDP). It is also actively promoting its culture and tourist sites through foreign dramas and movies. Since February, Thailand has increased the production cost rebates for films and dramas shot in the country. According to the revised regulations, foreign production teams spending 100 million baht (approximately 3.7 billion KRW) on filming in Thailand receive a 20% rebate. If they hire Thai production staff and promote Thai culture, they can receive an additional 10% rebate.

The Tourism Authority of Thailand (TAT) reported that about 800,000 Korean tourists visited Thailand this year and expects at least 1 million Korean tourists to visit Thailand by the end of this year.

This content was produced with the assistance of AI translation services.