Selecting Small Business Owners to Join Coupang, Hyundai Department Store, Lotte Mart, and More

The 'Big 3' department stores in Korea: Lotte Department Store, Shinsegae Department Store, and Hyundai Department Store (from top, clockwise).

The Korea Federation of Small and Medium Business (Kbiz) announced on the 23rd that it is accepting applications for participation in a product evaluation meeting to select companies for entry into online and offline distribution channels.

The online distribution channels participating in the product evaluation meeting are Coupang and Home&Shopping. The offline channels include the five major department stores (Galleria, Lotte, Shinsegae, Hyundai, AK) and Lotte Mart.

The recruitment targets for the product evaluation meeting are domestic small and medium-sized consumer goods manufacturers and small business owners. The target items include all products except large home appliances and furniture.

To provide practical sales support, benefits such as preferential commission rates by distribution channel, participation in pop-up events, and labor cost support will be granted to the final selected companies.

The deadline for document submission is August 11th at 6 p.m. The product evaluation meeting, where applicants who pass the document screening will have face-to-face evaluations with distribution channels, is scheduled to be held in early September.

Details on how to apply and other information can be found on the Kbiz website under 'Information Plaza - Federation Notices.'

Son Seong-won, Head of the Small Business Policy Office at Kbiz, said, “This product evaluation meeting is significant because many distribution channels covering both online and offline participate to help small and medium-sized merchants develop sales channels. Kbiz will actively discover effective win-win cooperation projects through the ‘Distribution Win-Win Council,’ which serves as a bridge between large distribution companies and small merchants.”

This content was produced with the assistance of AI translation services.