Busan Bank Launches Street Campaign to Promote 'Integrated Public Transportation Discount Program'

On the morning of the 21st, BNK Busan Bank conducted a joint street campaign around City Hall Station on Busan Metro Line 1 with Busan City to promote Busan City's integrated public transportation discount system, the 'Dongbaek Pass.'

This street campaign is a preliminary promotional activity to boost the use of the Dongbaek Pass ahead of its implementation on August 1.

On the day, about 60 employees from Busan Bank and Busan City Hall distributed Dongbaek Pass brochures and gifts to Busan citizens commuting to work.

BNK Busan Bank and Busan City Hall employees are conducting a joint street campaign to promote the 'Dongbaek Pass'.

The Dongbaek Pass is the nation's first integrated public transportation discount system implemented by Busan City. Customers who apply for the Dongbaek Pass through the Dongbaekjeon app and use Busan City's public transportation with the 'Busan Bank Dongbaekjeon Postpaid Transportation Check Card' can receive a refund of up to 45,000 KRW for usage exceeding 45,000 KRW per month.

Kim Jin-han, Head of Digital Finance at Busan Bank, said, "We prepared this joint street campaign to inform Busan citizens about the Dongbaek Pass, the nation's first integrated public transportation discount system," and added, "We ask for the citizens' great interest in the Dongbaek Pass."

Busan Bank is conducting the 'Dongbaek Free Pass' event until August 31 to promote the pre-launch publicity of the Dongbaek Pass and to encourage the use of the 'Busan Bank Dongbaekjeon Postpaid Transportation Check Card.'

Customers participating in the event will be entered into a draw after the event ends to win various prizes such as ▲Dongbaek Free Pass tickets ▲smartphones ▲hair dryers, and more.

This content was produced with the assistance of AI translation services.