KT Collaborates with Dr. Oh Eun-young to Solve Parenting Concerns of 1,000 'Kidsland' Customers

'Kidsland Talk Concert Season 2' Held

KT has stepped up to address parenting concerns for customers with young children. Through the 'Kidsland Talk Concert Season 2' with Dr. Oh Eun-young, the nation's parenting mentor, parent customers can communicate and find the right parenting methods.

On the 20th, KT held the 'Kidsland Talk Concert Season 2' at the Seoul Blue Square Mastercard Hall, with about 1,000 customers participating.

Dr. Oh Eun-young is giving a lecture at the 'Kidsland Talk Concert Season 2.'
[Photo by KT]

This event, under the theme "Finding Happy Parenting Communication through Play," introduces play methods and communication techniques tailored to children's temperaments. Season 1, held last year, was highly popular with a competition rate of 11 to 1. The company stated that the competition rate for Season 2 is similar. Approximately 1,000 customers attended the event, ranging from pregnant women at 9 weeks to parents with four children. Some couples came together, and some men attended alone.

When Dr. Oh Eun-young, a psychiatrist famous for "My Precious Child" and "Our Child Has Changed," appeared, attendees responded as enthusiastically as if a celebrity had arrived. Dr. Oh lectured on the importance of play, saying, "Play is a deep and intimate interaction between parents and children and a very good stimulus for development." She then took time to answer parenting concerns from participating parents on-site. The active participation continued for more than 20 minutes beyond the scheduled time. Lee Jin-han, who attended the event, said, "It was a meaningful time to talk with Dr. Oh Eun-young about how to communicate with my child through play methods tailored to the child's temperament."

Yoo Kyung-ah, KT IMC manager, is explaining about the 'Kidsland Talk Concert Season 2'.
[Photo by KT]

KT organized this event to directly meet and communicate with Kidsland customers, a core IPTV content, to help solve their concerns and build brand intimacy. Yoo Kyung-ah, KT IMC Manager (Executive Director), said, "According to research, the biggest concern for parents of infants and young children is parenting," adding, "We planned the talk concert to provide customers with practical help and create a place where they can form a bond with Kidsland." She also said, "This is a place where parents can meet the 'nation's parenting mentor' Dr. Oh Eun-young, share and empathize with parenting concerns, and it will be a positive brand experience for Genie TV Kidsland and KT."

Following Seoul, talk concerts are scheduled to be held in Daejeon on the 8th and Daegu on the 30th of next month. Additionally, a special event will be held in Seoul in September. For working moms and dads who find it difficult to attend the daytime talk concerts, a visiting talk concert is being planned. Yoo said, "Last year, many expressed that they wanted to attend the talk concert but couldn't because of work," adding, "We decided to hold it in Gwanghwamun, the place with the most working moms and dads in Seoul." She continued, "Relationships deepen when we meet and communicate with customers," and said, "We will continue to strengthen programs that involve direct meetings and participation."

This content was produced with the assistance of AI translation services.