'Hyoja Beer' Sold 100 Million Bottles in 99 Days... HiteJinro's 'Kelly'

Led Increase in Overall Beer Category Sales Volume

HiteJinro's new beer product Kelly, launched last April, has gained popularity by surpassing 100 million bottles sold in just 99 days.

HiteJinro Kelly
Photo by HiteJinro

This means 11.7 bottles were sold per second, which amounts to 2.3 bottles per person based on the domestic adult population (43.28 million). When the cumulative sales volume is converted into boxes, it equals 3.3 million boxes.

Kelly achieved the shortest sales record among domestic beer brands by selling 1 million boxes within 36 days of its launch, and the sales speed is accelerating with 2 million boxes sold in 66 days and 3 million boxes in 90 days.

Since Kelly's launch, HiteJinro's overall beer sales have also increased. Last month, HiteJinro's total beer sales in the entertainment and home markets rose by about 33% compared to March, before Kelly was introduced. Sales in the second quarter of this year also increased by approximately 12% compared to the same period last year.

According to actual sales data from some major marts nationwide in June, HiteJinro's product market share based on domestic beer sales recorded 49.6%. This is an increase of about 7.0% compared to March, which the company analyzed as a clear effect of Kelly.

Kelly was created through three years of research to find the softest malt on earth and develop a brewing method that produces a perfectly balanced beer body, allowing consumers to experience both smoothness and intense flavor simultaneously. As Kelly's sales and recognition rise, HiteJinro plans to advance the launch of Kelly draft beer and small bottle product lines, which consumers have been requesting.

This content was produced with the assistance of AI translation services.