Lotte Wellfood's 'Lip Pie Choco' Surpasses 1 Million Boxes in 50 Days

Lotte Wellfood's 'Lip Pie Choco' surpassed 1 million cumulative sales within 50 days of its launch.

Released last May, Lip Pie Choco is the successor to 'Lip Pie,' which was discontinued in 2015. It was reintroduced after 8 years by significantly enhancing its taste and quality in response to continuous consumer requests for its re-release.

Lip Pie Choco is characterized by the harmonious combination of three elements: the flavor of fermented butter, a crispy texture, and the sweetness of chocolate. The bottom of the biscuit is coated with chocolate made from Ghanaian cocoa beans, adding a smooth and sweet taste. Additionally, as an authentic pastry dessert, the dough is fermented at low temperature for 1080 minutes to bring out the flavor of fermented butter, and the pastry dough, consisting of up to 160 layers, enhances the crispy texture.

The company reports that the improved taste and quality compared to the previous product have met consumer expectations and led to a positive response. Lotte Wellfood expects steady demand for Lip Pie Choco and plans to carry out various marketing activities while focusing on increasing production volume to ensure consumers have no inconvenience in purchasing.

This content was produced with the assistance of AI translation services.