Apple Joins AI Development... Foresees 'GPT Triangular Competition' with Google and MS (Comprehensive)

Apple Develops Proprietary AI LLM
Fear of Falling Behind in Competition... Apple Stock Hits All-Time High
Meta Releases Open Source LLaMA 2

Apple, which had been passive in artificial intelligence (AI) development, has started developing its own AI model. Meta also released the source code of its large-scale AI language model (LLM), LLaMA2, for free. With latecomers officially entering the generative AI market, where the OpenAI-Microsoft (MS) alliance and Google have been competing, a new chapter in AI technology competition among global big tech companies has begun.

Apple Developing AI

Tim Cook Apple CEO

On the 19th (local time), Bloomberg News reported, citing sources, that Apple has established an internal system to develop its own large-scale AI language model (LLM).

Apple has internally formed a development team called Ajax and created a chatbot service named 'Apple GPT.' Several teams within Apple are reportedly collaborating on the AI development project, including a team dedicated to handling privacy issues. Additionally, Apple is hiring generative AI experts. Bloomberg stated, "AI projects have become a focus area for Apple in recent months," and "Apple aims to make a significant AI-related announcement next year."

The sense of urgency that Apple might fall behind as big tech companies like MS, Google, and Meta continue to compete in technology development appears to have prompted Apple to change its strategy. Until now, Apple had been passive in AI development compared to its competitors.

Currently, MS leads the generative AI market, with Google, Amazon, and Meta closely following. MS has had a strategic partnership with OpenAI, the developer of ChatGPT, since 2019. Google has unveiled generative AI services such as 'Bard' and integrated generative AI features into Google Workspace. In contrast, Apple has applied AI services to Siri and Apple Watch but is considered a latecomer in the generative AI market.

Apple and Meta Enter AI Competition

Meta, also regarded as lagging behind in AI competition along with Apple, took a step to secure leadership in the AI market by releasing its LLM, LLaMA2, as open source the day before. This can be seen as a strategy to popularize the source code of LLaMA2. Currently, OpenAI and Google do not disclose LLM-related information or charge fees for its use, leveraging their technological prowess.

The New York Times (NYT) compared Meta’s LLaMA 2 open-source strategy to Google’s past move of releasing the Android operating system as open source to compete with Apple’s iPhone. Meta is similarly seeking to secure leadership starting from the core AI technology, LLM.

Foreign media expect AI competition among big tech companies to intensify further with the entry of Apple and Meta. In particular, Apple’s AI model development is interpreted as a sign that Apple is seriously acknowledging recent AI technological advancements and competitive dynamics, indicating that AI technology will be applied to future Apple products.

Following the news of Apple entering AI development, its stock price reached an all-time high of $198.23 during the day, up 2.3%. It closed trading at $195.1, up 0.71%. Meta’s stock price closed at $316.01, up 1.27% from the previous day.

This content was produced with the assistance of AI translation services.