CJ Freshway Launches Development of Infant and Toddler Dietary Analysis Service

AI Healthcare Startup 'DoingLab' Signs Business Agreement

CJ Freshway announced on the 20th that it will develop an infant and toddler dietary analysis service to support the healthy growth and development of young children.

During the lecture, the Head of Sales Division at CJ Freshway (fourth from the left) and Jin Song-baek, CEO of Doing Lab (fourth from the right), are taking a commemorative photo after signing a business agreement.
[Photo by CJ Freshway]

This service development was promoted to provide essential information that enables childcare facilities and guardians to accurately identify dietary issues in infants and toddlers based on data, thereby offering fundamental solutions. CJ Freshway operates the kids' food ingredient specialty brand ‘Ainuri’ and supplies high-quality products such as eco-friendly and organic items to childcare facilities nationwide, including daycare centers.

CJ Freshway will begin a pilot operation of the service within this year targeting some childcare facilities in collaboration with the AI healthcare startup ‘Doing Lab.’ Doing Lab possesses the ‘Food Lens’ technology, which analyzes food photos taken via mobile devices and delivers nutritional information. CJ Freshway signed a business agreement with Doing Lab last month to utilize the Food Lens technology and has started full-scale service development. The official launch is expected next year.

Based on its experience and know-how in managing kids' food ingredients, CJ Freshway will provide systematic dietary consulting, while Doing Lab will support with its self-developed Food Lens technology. When a guardian takes a photo of an infant or toddler’s meal, Doing Lab’s Food Lens analyzes the calorie intake by food groups such as grains, meats, and vegetables. CJ Freshway then offers menu recommendations, activity guides, and educational content for dietary improvement depending on whether the intake is insufficient, adequate, or excessive. Through this, childcare facilities can provide customized dietary education for each child, and guardians can accurately understand their child’s eating habits, including picky eating tendencies.

A CJ Freshway representative stated, “We expect that the infant and toddler dietary analysis service will greatly help in forming proper eating habits during early childhood,” and added, “We will not limit our customer base to facilities such as daycare centers but will expand to include infants, toddlers, and guardians, showcasing various solutions based on a B2B2C (business-to-business-to-consumer) strategy.”

This content was produced with the assistance of AI translation services.