The Taste of Daegu Delivered to Your Door... 100 Famous Restaurants' Signature Menu Meal Kits Now Available on 'Daeguro'

Available for purchase on public delivery app 'Daeguro' from the 20th

100 more added in the second half, expecting to boost the meal kit industry

The signature dishes of 100 popular restaurants in Daegu will be available on the public delivery app ‘Daeguro’.

Daegu City announced on the 19th that starting from the 20th, the ‘Daegu Meal Kit 100 Selection’ will be available for purchase on the local public delivery app Daeguro.

The Daegu Meal Kit 100 Selection was launched last year as part of Daegu City’s consulting support project for dining establishments. It features meal kits of signature dishes from 100 popular restaurants in Daegu, including the city’s 10 famous flavors (Daegu 10mi), as well as snack foods and Korean cuisine.

Unlike conventional mass-produced meal kits, the ‘Daegu 100 Selection’ is praised for capturing the sincerity and handmade taste of local dining establishments through high-quality ingredients and carefully selected quality control.

On the 20th of this month, 40 establishments will first join Daeguro, and a dedicated meal kit section will be operated within the delivery app to allow citizens to easily purchase meal kits. Additionally, in the second half of the year, 100 meal kits from popular restaurants commercialized this year will be added, showcasing a wider variety of Daegu’s flavors.

Until now, meal kit companies faced difficulties in individual online sales and promotion, but with their entry into Daeguro, it is expected that their sales channels will expand and citizens’ accessibility to purchasing meal kits and product awareness will increase.

To commemorate the launch on Daeguro on the 20th, Daegu City plans to hold a meal kit review event, providing discount coupons for Daeguro to the first 1,000 participants. Furthermore, Daegu City will collaborate with Daeguro to carry out various promotional marketing activities to promote Daegu’s popular meal kits.

Jung Eui-gwan, Director of the Health and Welfare Bureau of Daegu City, said, “With the launch on Daeguro, we expect the expansion of sales channels and improved accessibility for meal kit companies to help increase the sales of dining establishments,” adding, “Daegu City will do its best to ensure product quality, hygiene management, and sales channel expansion.”

This content was produced with the assistance of AI translation services.