Why 'Baemin B Mart' Appeared at Shinsegae Starfield
Baemin B Mart Operates Popup Store at Starfield
Woowa Brothers, the operator of Baedal Minjok (CEO Lee Guk-hwan), announced on the 19th that it will operate a 6-week popup store called 'Baemin B-cance' starting at Shinsegae Starfield Goyang. Baemin B Mart is Baedal Minjok's (Baemin) grocery shopping service, characterized by delivery within one hour after ordering. This popup store is designed to allow customers to experience Baemin B Mart offline.
At the Baemin B-cance popup store, popular B Mart products will be sold on-site. Visitors can scan the QR codes on the wall to purchase a variety of products ranging from fresh food to ready meals, meal kits, and pet products, and have them delivered. There are also play facilities for children, including a 2.6-meter-high large slide and a ball pool made up of 300,000 balls.
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The popup store will be held in a relay format over 6 weeks, with 2 weeks at each location. It will run until July 31 at Starfield Goyang, from August 2 to 15 at Starfield Hanam, and from August 17 to 30 at Starfield City Myeongji.
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