The 16th Maponaru Saeujeot Festival Slogan Contest

Mapo-gu Calls for Slogan Submissions for the 16th Mapo Naru Salted Shrimp Festival Until the 24th

Seeking Phrases of Around 15 Characters Reflecting the Festival’s Image and Purpose... 11 Selected, Results Announced in August

Also Recruiting 20-25 Booths for Local Specialty Product Exchange Until the 21st

Park Gang-su, Mayor of Mapo-gu, participating in a salted shrimp catching experience program with children

Mapo-gu (Mayor Park Gang-su) is accepting slogan submissions until the 24th for the ‘16th Mapo Naru Salted Shrimp Festival,’ which will be held over three days from October 20 to 22.

Started in 2008, the Mapo Naru Salted Shrimp Festival is a representative Seoul festival enjoyed by all generations in a space that recreates the prosperity of the old Mapo Naru. It is especially known for selling high-quality salted shrimp from famous production areas nationwide, making it beloved not only by Seoul citizens but also by many people preparing for kimchi-making season.

The district is looking for a fresh slogan that suits this salted shrimp festival. The phrase should be around 15 characters long, succinctly expressing the festival’s image and characteristics, and clearly conveying its purpose. A slogan that is easy to say and resonates with people is preferred.

Anyone interested in the salted shrimp festival can participate, and each person may submit one entry.

To apply, download the proposal form from the Mapo-gu website (notice section), fill it out, and submit it via email. For more details, contact the Mapo-gu Culture and Arts Division.

Submitted slogans will be reviewed, and a total of 11 will be selected. Awards include 1 grand prize winner (50,000 KRW), 2 excellence prize winners (30,000 KRW each), and 4 encouragement prize winners (10,000 KRW each). The results will be announced on August 10 on the Mapo-gu website, and individual notifications will also be made.

The district is also recruiting participants for the local specialty product exchange booths selling fruits, grains, dried seafood, and more during the festival until the 21st.

The local specialty product exchange will select 20 to 25 booths from producers of specialty products in Mapo-gu and its 16 sister districts who wish to participate.

At last year’s 15th Mapo Naru Salted Shrimp Festival, 15 regions nationwide including Yecheon in Gyeongbuk, Gochang in Jeonbuk, Cheongyang in Chungnam, and Wando in Jeonnam participated, operating 16 direct-trade booths for local specialties such as fruits, grains, seaweed, sauces, and dried seafood, achieving approximately 600 million KRW in sales over three days.

Park Gang-su, Mayor of Mapo-gu, said, “We are planning a rich and enjoyable festival so that local residents can be the main characters of this year’s Mapo Naru Salted Shrimp Festival,” and added, “We ask for the interest of many people in the slogans that will brighten the festival and in participating in the local specialty product exchange.”

This content was produced with the assistance of AI translation services.