Starbucks, Nationwide Project to Develop Signature Drinks at 7 Locations

Starbucks Korea announced on the 18th that it will conduct a new concept beverage development project called ‘Secret Recipe 7,’ in which baristas and customers participate together.

[Photo by Starbucks Korea]

Secret Recipe 7 is a project that selects a total of seven beverages, one representative drink from each of seven regions, through customer voting from the creative beverage entries submitted by Starbucks partners nationwide, and officially launches them as regular menu items.

Since May, Starbucks has been holding a recipe contest for its partners. From the original recipes submitted by Starbucks partners nationwide, the first round of candidates was selected, and then through evaluations of story, creativity, visual appeal, and tasting, three recipes per region, totaling 21 recipes, were chosen as the final regional candidates.

Customer voting will be held from today until the 24th through the voting page within the Starbucks mobile app. Customers will select one beverage to represent each of the seven regions?Seoul, Gyeonggi, Gangwon, Chungcheong, Jeolla, Gyeongsang, and Jeju?from three candidate drinks per region. The seven beverages finally selected through customer voting and internal evaluation will be officially launched as regular menu items at stores in each region next month.

Anyone who is a Starbucks member during the event period can participate in the voting, and voting is allowed once per day for each of the seven regions. Among the customers who participate in the voting, 10,000 will be selected by lottery to receive a Secret Recipe 7 beverage exclusive 1+1 coupon, which can be used after the beverage launch.

This content was produced with the assistance of AI translation services.