LG ThinQ 'Onboarding Service' Expanded to All TV and Home Appliance Products
74% Increase in Product Registration on Installation Day Since Service Launch

LG Electronics announced on the 18th that it will expand the onboarding service for its smart home platform 'LG ThinQ' application from the existing six products, including AeroTower, to all home appliances and TV product lines. The service UX/UI (user experience/interface) will also be improved.


The onboarding service notifies customers of the delivery status and schedule of products purchased through the LG Electronics website, Best Shop, and rental authorized stores, and connects the LG ThinQ app with the product after delivery is completed. Customers can check in real-time the preparation for delivery, dispatch, transit, and expected arrival date from the ThinQ app after purchase. They can also inquire about delivery-related issues and change delivery dates through live chat with a consultant. Once delivery is complete, the product is automatically registered in the ThinQ app.


Through the UX/UI (User Experience/User Interface) upgrade of the LG ThinQ application onboarding service, users can access delivery status, live chat with customer service representatives, and 'Saenghwal Yeonguso' content all on one screen. <br>[Photo by LG Electronics]

Through the UX/UI (User Experience/User Interface) upgrade of the LG ThinQ application onboarding service, users can access delivery status, live chat with customer service representatives, and 'Saenghwal Yeonguso' content all on one screen.
[Photo by LG Electronics]

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With the UX/UI improvements, delivery status, live chat with consultants, and product/lifestyle information content 'Lifestyle Lab' can be used on a single screen. Lifestyle Lab provides usage know-how, maintenance tips, and content from famous influencers such as Issub, Laundry Expert, Doctor Friends, Kokone, and Organization King related to purchased products. Over 900 pieces of content are available.



LG Electronics reported that the number of customers connecting their products with the ThinQ app on the day of appliance installation has significantly increased. The number of product registrations on the installation day increased by about 74% before and after the service launch. Kim Geon-woo, Executive Director of LG Electronics' Platform Business Center, said, "We will strive to provide customers with an experience that offers both convenience and economic benefits by making it easier to connect products to the ThinQ app."


This content was produced with the assistance of AI translation services.

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