Director Park Hang-seo and Actor Jeon Kwang-ryul, Strong Promotion Effect for Sancheong Expo

Director Park Promotes Expo in Ho Chi Minh, Vietnam

Actor Jeon Gwang-ryeol at Sudogwon Seodongui Bogam Proclamation Ceremony

The Organizing Committee of the World Traditional Medicine Anti-Aging Expo announced on the 18th that 'Coach Park Hang-seo' and 'Actor Jeon Kwang-ryeol' are playing active roles as ambassadors for the Sancheong Expo through various promotional activities both domestically and internationally.

Coach Park, appointed as an ambassador last April, is engaging in diverse promotional activities at home and abroad to ensure the successful hosting of the Sancheong Expo held in his hometown, Sancheong.

Group photo of Coach Park Hang-seo attending the Sancheong Expo briefing session in Vietnam.

Coach Park posted messages on the 'official Facebook channel' announcing the Expo and encouraging many people to visit Sancheong. He personally visited Donguibogam Village, the main venue of the Expo, to film various content such as interviews, congratulatory messages, and challenges, taking the lead in promoting the Expo comprehensively.

Additionally, on June 30th, Coach Park attended the Sancheong Expo briefing session held in Ho Chi Minh City, Vietnam, aimed at attracting foreign visitors. There, he actively promoted the Expo by introducing the attractions and various events of Sancheong Expo to local travel agencies and related personnel.

At the event, true to his status as a Vietnamese football hero, he received explosive popularity and attention from travel agency representatives and football fans.

Actor Jeon Gwang-ryeol, the promotional ambassador for the Sancheong Expo, is giving an interview about his experience with traditional Korean medicine in Sancheong.

In particular, the organizing committee is conducting a fun online event titled 'Cheers with Coach Park Hang-seo! Impressed Room Challenge!' from July 14th to 31st, featuring Coach Park. It can be viewed through the official online channels such as the Sancheong Expo Instagram, Facebook, and Naver Blog.

Another ambassador of the Sancheong Expo, actor Jeon Kwang-ryeol, was appointed last February as he best fits the theme of the Expo commemorating the 410th anniversary of the publication of Donguibogam, having played the lead role in the drama 'Heo Jun.'

He is participating in Expo promotion through various channels, including a successful resolution performance with Sancheong residents at the 'Expo D-200 Days Commemoration, Successful Hosting Resolution Rally' and YouTube content titled 'Jeon Kwang-ryeol’s Oriental Medicine! Experience Interview.'

Going forward, Ambassador Jeon is scheduled to be very active in broadcasting, including recording radio commercials and filming the 'EBS Korean Travel Sancheong Edition.' He will also participate in various promotional activities such as the Donguibogam Declaration Ceremony performance commemorating the 410th anniversary of Donguibogam’s publication at the 'Expo Metropolitan Area Promotion Event' held at Cheonggyecheon in Seoul on the 20th.

County Governor Lee Seung-hwa said, “I am grateful that the Sancheong Expo ambassadors are diligently promoting the Expo for its successful hosting despite their busy schedules at home and abroad.” He added, “Like the famous line from the drama Heo Jun, we will prepare hard during the remaining period so that many visitors will flock to the Expo in September and shout ‘Please line up.’”

The health roadmap Expo that helps find happiness in life! The 'Sancheong Expo,' themed 'Promise of the Future, Traditional Medicine in the World' and with the slogan 'Impressed Room in Sancheong,' is a government-approved international event jointly hosted by the Ministry of Health and Welfare, Gyeongnam Province, and Sancheong County. It will be held for 35 days from September 15 to October 19 this year at Donguibogam Village in Sancheong, where the Korean chrysanthemum (Gujeolcho) blooms profusely.

This content was produced with the assistance of AI translation services.