"Trending Premium Beauty" Olive Young Renovates Premium Section

'Lux Edit' Specialty Hall Opens
34 Brands Including Philip B Gathered
Expanded Lineup by Category

CJ Olive Young announced on the 17th that it will relaunch its online mall premium cosmetics section under the name 'Lux Edit.'

Olive Young, 'Lux Edit Specialty Zone' [Photo by CJ Olive Young].

Through Lux Edit, Olive Young plans to quickly introduce a range of premium brands from both domestic and international authentic premium brands to emerging luxury beauty brands.

Olive Young's premium cosmetics sales have grown at an average annual rate of 36% over the past two years (2021?2022). In response to the demand from MZ generation (Millennials + Generation Z) customers who want to experience various brands in one place, Olive Young aims to further expand its premium cosmetics lineup.

Lux Edit features 34 premium brands, including 7 new brands. To mark this revamp, luxury haircare brand 'Philip B,' launched by Hollywood star hairstylist Philip B, the US premium haircare brand 'Olaplex,' which is gaining global attention, and the vegan skincare brand 'Begins,' newly introduced by makeup artist Jung Saem Mool, have joined the lineup.

Olive Young plans to further expand new brands that can showcase premium cosmetics trends across various categories, including skincare, color cosmetics, haircare, and perfumes. At major large stores nationwide, customers can also find the 'Lux Edit Specialty Zone,' which gathers premium cosmetics in one place.

Meanwhile, to celebrate the relaunch of Lux Edit, Olive Young has prepared promotions such as its own mobile live broadcast 'Olive Young Live' at 8 p.m. on the 17th, limited edition goods sales, discounts on popular key products, and prize events.

This content was produced with the assistance of AI translation services.