Hive Subsidiary Superton Partners with 'Soruiui Mabeopsa' LiveTone

Joint Development of Audio Solutions and Maximization of Sound Quality
Establishing a Quantum Leap Opportunity in K-Content Sound Technology
Serving as a Core Pillar of HYBE's Growth Strategy

Hive's subsidiary, AI audio company 'Superton,' and the video audio specialist studio 'Livetone' are joining forces to strengthen K-Sound competitiveness. On the 17th, Superton and Livetone announced, "On the 12th, we signed a Memorandum of Understanding (MOU) for sound technology development and mutual cooperation at Livetone's headquarters in Sangam-dong." The two companies seek mutual technical and business growth through active exchange.

On July 12, Choi Taeyoung, CEO of Livetone (left), and Lee Gyogu, CEO of Supertone, are posing for a commemorative photo after signing an MOU at Livetone Studio. (Photo by Supertone)

Through this MOU, they plan to jointly develop solutions for the advancement of video audio. They will also explore various ways to maximize sound quality in videos quickly and efficiently using advanced AI technology. Superton is a subsidiary of Hive and plays a key role in realizing Hive's mid- to long-term growth strategy of integrating music and technology. With the signing of the MOU between Superton and Livetone, Hive has strengthened its technical capabilities to provide enhanced sound across a broader range of K-content. Livetone is a film sound specialist studio responsible for sound design and mixing for 12 films with over 10 million viewers, including 'Gwoemul' (The Host), 'Byeonhoin' (The Attorney), and 'Myeongryang' (The Admiral: Roaring Currents), as well as over 250 other films and dramas. It is also nicknamed the 'Wizard of Sound.'

Lee Gyo-gu, CEO of Superton, said, "We expect this MOU to bring a quantum leap in sound technology within K-content, enabling innovative and more creative K-content production. We aim to contribute to the advancement of voice technology in the global video post-production industry through Superton's AI audio technology."

This content was produced with the assistance of AI translation services.