Lotte Wellfood Launches Pasteur's 'Robocar Poli Juice'
Made with 100% Organic Fruits and Vegetables
Utilizing Patented EPS Probiotic Strains, Certified Organic Processed Food
Lotte Wellfood (formerly Lotte Confectionery) announced on the 17th that it will launch three types of Pasteur Kids Juice "Robocar Poli Juice," made healthily with 100% organic fruits and vegetables.
Robocar Poli Juice is Pasteur's children's health juice made only with organic ingredients. It contains functional ingredients including patented EPS lactic acid bacteria, and has received organic processed food certification. The organic processed food certification is granted by the Ministry of Agriculture, Food and Rural Affairs after thorough inspection of all manufacturing processes from raw material storage, using organic crops grown healthily in soil that has not used synthetic pesticides or synthetic fertilizers for at least three years.
Robocar Poli Juice will be released in three types: Ssuksuk Juice, Strong Juice, and Yes! Assoak Juice. "Daily Ssuksuk Juice" emphasizes the natural taste of ingredients using calcium, organic apples, and organic red beets. "Invincible Strong Juice" combines organic red ginseng, organic pears, and organic balloon flower root in an optimal ratio for children to enjoy healthily, and it has received the children's preferred food quality certification. The children's preferred food quality certification is granted by the Ministry of Food and Drug Safety for safe and nutritionally balanced foods preferred by children. "Yes! Assoak Juice" contains organic prune concentrate and organic acacia dietary fiber.
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The packaging, differentiated from existing children's juices, was also chosen. The pouch-type packaging, which children can easily hold, is equipped with a twist cap for convenient carrying and storage. Robocar Poli Juice will first launch "Yes! Assoak Juice" on the 19th at the Lotte Wellfood Food Mall, and the other two types will be featured in a live commerce event through the Naver Chef Food brand store on the 31st of this month. Additionally, a new product planning exhibition will be held until the 6th of next month.
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