HiteJinro Launches Four Types of 'Chamisul Isulbangul Edition'

HiteJinro announced on the 17th that it will release a limited edition of four types of the soju brand 'Chamisul' Dewdrop Edition.

The Chamisul Dewdrop Edition features labels designed with various versions of the 'Dewdrop' character, which was introduced through the Chamisul TV commercial starring model IU. You can find four different designs with various poses and cute expressions: a winking lovable Dewdrop, a Dewdrop emphasizing clear and bright eyes, a Dewdrop with arms wide open, and a blushing Dewdrop holding a Chamisul glass. These will be released nationwide in large supermarkets, convenience stores, and other home channels, as well as in entertainment channels such as restaurants.

Along with the launch of the Chamisul Dewdrop Edition, HiteJinro plans to strengthen the Chamisul brand activities. First, Chamisul model IU will appear in short-form content mimicking the four appearances of the Dewdrop, and various promotional materials such as posters featuring the Dewdrop will be used to reach consumers.

Oh Seong-taek, Executive Director of Marketing at HiteJinro, stated, “As Korea’s top soju brand, we continuously communicate with the MZ generation (Millennials + Generation Z) through diverse marketing activities. We plan to continue various marketing efforts that strengthen Chamisul’s youthful brand image and allow consumers to enjoy together.”

This content was produced with the assistance of AI translation services.