Sancheong County Accelerates Efforts to Develop Donguibogam Village as a Wellness Tourism Hub

Kickoff of Research Project to Develop
Public Institution Attraction Strategies
for Revitalizing Wellness Tourism and Industry

Sancheong County in South Gyeongsang Province has begun developing a strategy to foster Donguibogam Village, the nation’s largest integrated traditional Korean medicine resort, as a world-class hub for traditional medicine-based anti-aging wellness tourism.

On July 17, the county announced that it held a kickoff meeting in the county government conference room for a research project to establish a strategy for attracting public institutions to revitalize the wellness industry centered on Donguibogam Village.

Sancheong County is holding a kickoff meeting for the establishment of a plan to revitalize the wellness industrial tourism sector.

At the meeting, attended by more than 20 officials including Deputy County Governor Kim Changdeok and department heads, participants discussed key tasks such as: the need to boost wellness tourism and industry centered on Donguibogam Village; measures to invigorate the traditional Korean medicine wellness industry and tourism in Sancheong; management and utilization plans for Donguibogam Village after the 2023 Sancheong Expo; strategies to promote the traditional Korean medicine-based anti-aging industry in Sancheong; and plans to establish a branch of a public institution in Gyeongnam (Sancheong).

The study will be conducted by the National Institute for Korean Medicine Development, the country’s only traditional Korean medicine industry promotion agency, and is scheduled to continue through December.

In particular, the county plans to gather diverse opinions and secure momentum for the project by holding seminars and a National Assembly public hearing during the 2023 Sancheong World Traditional Medicine Anti-Aging Expo.

Deputy County Governor Kim stated, “With the recent Korean Wave and growing interest and demand for K-culture, this is a crucial time to lay the groundwork. We will do our utmost to ensure that Donguibogam Village, Sancheong’s signature tourist destination, establishes itself as a global wellness brand.”

This content was produced with the assistance of AI translation services.