[Gu Eun-mo's Sake Story] CEO Shin Ihyun: "Alcohol Fully Reflects the Philosopher Who Made It"

<16> Chungbuk Chungju 'Small Alsace Ledome' ②

Brewer's Orientation and Lifestyle Reflected
Want to Share the Comfort of Natural Wine

"All people who make alcohol create drinks that resemble themselves. I believe that drinking alcohol means drinking the philosophy and cultural soil of the person who made it."

Dominique Eureke and Shin Ihyun, the couple running 'Little Alsace Ledome'.

On the 15th, Shin Ihyun, CEO of Jageun Alsace Ledome, emphasized in an interview with Asia Economy that a single drink fully contains the values and philosophy of its maker. Therefore, even when drinking a glass of alcohol, if one pays attention to the underlying stories such as who made it, how, and why it was made that way, one can enjoy the drink more richly and deeply than before.

The wines of Jageun Alsace Ledome also embody the couple's tastes and aspirations, naturally reflecting their way of life. They believe that the most beautiful and best things are those that exist as they are, rather than artificially adding or forcibly decorating every element that makes up life. For example, even in cooking, rather than overcooking or adding seasoning to enhance flavor, they prefer to eat the raw ingredients in a state closest to nature, even if it is somewhat bland. CEO Shin said, "Rather than having a grand purpose, we think that enjoying the taste of raw ingredients to the fullest is a better way considering health and nature, and above all, this lifestyle brings us happiness."

Their insistence on organic farming and natural brewing is also aligned with this philosophy. He said, "Since we do not intervene in the fields at all, walking through the fields feels as refreshing as walking through a forest," and added, "There is good energy and happiness that healthy trees give me, and when I drink wine made from fruits grown on such trees, I feel the same comfort and happiness." He continued, "We maintain our current methods because we want to share wines made in a way that makes us happy and that we can enjoy comfortably with more people, and if others recognize that value, it would be nothing short of wonderful."

CEO Shin stated that their greatest future goal is to uphold the values and philosophy of living a natural life to the very end. To achieve this goal, he also expressed the hope that the Jageun Alsace Ledome winery will function and establish itself not merely as a space for wine brewing but as a cultural space representing the small village of Suanbo.

Currently, the couple is holding various cultural events with the winery as a backdrop and utilizing the vineyard and winery as experiential spaces. CEO Shin said, "We want to show our farming and brewing methods and demonstrate that farming and making alcohol can be done in this way," adding, "I hope this space becomes a place where we can share our philosophy with various people through alcohol as a medium." He concluded by saying, "Although there are many practical difficulties in running the winery, I hope we can nurture this space for a long time without collapsing."

This content was produced with the assistance of AI translation services.