GA Rich & Co Changes Company Name to 'GoodRich' with Service 'GoodRich'
Rich&Co, a domestic insurance agency (GA) company, is changing its name to 'Goodrich,' the same as its integrated insurance management service.
On the 13th, Rich&Co announced that it had completed all legal and administrative procedures to change its name to Goodrich. The strategy is to increase brand recognition by adopting the name of the service it has used for 17 years as its company name.
The name Goodrich is also the name of the integrated insurance management platform it has operated so far. In addition, the name Goodrich has been used for the Goodrich insurance recommendation system for planners and the O2O (online-to-offline) service Goodrich Lounge, which connects customers and planners.
Goodrich plans to enhance its external credibility as an insurtech GA by maximizing brand exposure through IT technology and marketing utilization. Along with the name change, it also unveiled a new corporate identity (CI) design.
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Han Seung-pyo, CEO of Goodrich, said, "We will pursue efficiency by providing consistency to all customer-facing services offered by Goodrich," adding, "At the same time, we will continue to pursue Goodrich's unique value of enriching people's lives."
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