[This Week's Books] 'Nuneun Algo Itda' and 5 More Titles

◆The Eyes Know=The author, an expert in eye-tracking research, has compiled over 20 years of research experience and experimental results into a book. Using state-of-the-art sensor technology applied to eye-tracking devices, the book explores how users scan and acquire information. It scientifically explains how the public views weather forecasters and news anchors, how they look at and choose items displayed in supermarkets, how they observe politicians during election campaigns, how they skim through books or dramas, and the feelings behind glancing at passing women or men. Additionally, it interprets the different perspectives of humans and animals, men and women, progressives and conservatives through scientific evidence. (Written by Kwon Man-woo · Seoul Institute)

◆Change Comes When You Ask=The author, who has argued for over 20 years that “only a 1% change is needed to live a successful and happy life,” now brings a message that “life changes when you pause and take time to ask yourself questions.” He identifies ‘questions’ as the driving force behind personal growth and warns that without deep, insightful questions directed at oneself, no matter how hard one works, the gains will be minimal. He advises, “The most irresponsible word that can be expressed in speech or writing in this world is ‘just,’ and the second most irresponsible word is ‘it will work out somehow.’” A single question posed in the morning can change the day, and days accumulated can change a life. (Written by Lee Min-gyu · Kkeullineunchaek)

◆Adventure at the End of the Map=The author is a legendary adventurer holding numerous records, including the first American to summit K2 without supplemental oxygen, crossing the longest route in Borneo, and the first ascent of the Antarctic wall. As vice president of the outdoor brand Patagonia, he has led campaigns to protect wildlife corridors, offered unlimited clothing repair services, and spearheaded the “Don’t Buy This Jacket” advertisement boycotting products problematic from an environmental perspective. He chronicles a 40-year journey from the 1976 Everest expedition to the 2015 Patagonia Strait exploration. The book vividly conveys adventures and environmental activism in the wilds of the Amazon, Antarctica, Africa, and the Arctic alongside his companions. (Written by Rick Ridgeway · Writing House)

◆Death=This book explores ‘death,’ often regarded as a limit, contradiction, or obstacle. It introduces the author’s lifetime assertion that death can paradoxically be a condition of life. Through the author’s unique poetic and radiant descriptions, it imparts lessons on drawing life from within death. Questions such as “Why is someone’s death always a shocking event?” “Why does this normal event evoke such curiosity and fear?” and “Despite humanity’s long existence, why have we not become accustomed to death?” reveal the aspects of death that drive life. (Written by Vladimir Jank?l?vitch · Hodoo)

◆The Way of the Master=Following previous works on ‘The Master’s Learning Method’ and ‘The Master’s Reading Method,’ the author now presents ‘The Way of the Master.’ A graduate of Seoul National University’s Department of Textile Engineering and holder of a Ph.D. in Polymer Engineering from the University of Akron, USA, he gained attention as the youngest director at Daewoo Motors at age 39. Now focusing on consulting and advisory work after leaving the company, he shares insights gained from life experiences, people, companies, and organizations. The book emphasizes not only these insights but also the proper attitude to acquiring them. For the author, conduct means verifying one’s precise indicators. It introduces how to confirm one’s indicators through conduct appropriate to one’s position and role, emphasizing ‘what not to do’ over ‘what to do.’ (Written by Han Geun-tae · Snowfox Books)

◆Like Megagen=Megagen Implant is a company that achieved a 200% increase in sales and workforce, and a reverse success story even during the pandemic. Among its 700 manufacturing employees, there is not a single non-regular worker. All members freely communicate one-on-one with the CEO via messenger. Both production and research staff share unified ranks and a single wage system. Performance and passion are rewarded regardless of seniority. Without minimum tenure requirements per rank, anyone can become an executive within 10 years. In 2022, it was the only domestic company to receive the United Nations’ ‘People-Centered Entrepreneurship’ award. The author, an expert in performance, shares the management and organizational operation secrets of Megagen Implant obtained through four years of close coverage. (Written by Ryu Rang-do · Sam & Parkers)

This content was produced with the assistance of AI translation services.