KOTRA "Promoted K-Semiconductor Value for SMEs in Silicon Valley"
KOTRA held the ‘K-Semiconductor Week’ in Silicon Valley, USA, contributing to promoting the value of our semiconductor small and medium-sized enterprises (SMEs) and mid-sized companies.
On the 13th, KOTRA announced that it organized and conducted various programs to establish the K-Semiconductor identity around the period of ‘SEMICON West 2023,’ the largest semiconductor exhibition in North America.
At the opening conference hosted by the Silicon Valley Trade Center on the 5th, a total of 137 Korean and American businesspeople attended, confirming the strong local interest in the semiconductor industry. Joe Stokunas, President of the North America division of the Semiconductor Equipment and Materials International (SEMI), the organizer of SEMICON West, stated after his keynote speech, “This year, more than 600 companies are participating as exhibitors at SEMICON West, and ticket sales have reached 30,000,” adding, “These figures represent a 34% and 37% increase compared to last year.”
KOTRA also operated a national pavilion for three days starting on the 11th. This year, 11 small and medium-sized enterprises and mid-sized companies participated in the Korean Pavilion. Furthermore, 44 Korean companies that set up individual booths and participated separately were also supported, making a total of 55 SMEs and mid-sized companies to which the ‘K-Semiconductor’ identity was assigned, enhancing their export potential.
During the exhibition, efforts were focused on encouraging buyers from around the world to visit the Korean Pavilion. After business consultations with the 11 companies participating in the Korean Pavilion, a QR code containing the full list and booth locations of all 55 Korean companies was provided. This measure was intended to link the heightened interest in Korean products and technologies following trade discussions to additional consultations with individual participating companies. Additionally, ‘K-Semiconductor’ merchandise was produced for all Korean companies to assign the K-Semiconductor identity and guide visitors to recognize it.
KOTRA concluded the ‘2023 K-Semiconductor Week’ with a national reception. On the evening of the 12th, at the national reception ‘KOR-US United’ held near the Moscone Center exhibition hall, more than 150 Korean and American businesspeople participated in enthusiastic consultations.
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Park Seong-ho, Head of KOTRA’s North America Regional Headquarters, said, “To respond nationally to the rapidly changing global semiconductor industry environment and market trends, we held the ‘K-Semiconductor Week’ for the first time this year,” adding, “We will continue activities to promote the value of our semiconductor SMEs and mid-sized companies locally in the U.S., centered on Silicon Valley, the semiconductor homeland, and to strengthen the Korea-U.S. industrial cooperation foundation.”
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