CJ CheilJedang's 'BestAmino' Selected as One of the Global Top 100 New Brands
Selected by 'Clarivate' for Information Data and Analysis Provision
Recognized for Competitiveness in the Global Feed Amino Acid Market
CJ CheilJedang announced on the 13th that its feed amino acid brand ‘Best Amino (BEST AMINO)’ has been selected as one of Clarivate’s ‘2023 Global Top 100 New Brands.’
Best Amino was recognized for its leading position and competitiveness in the global amino acid market. In particular, it was highly evaluated for applying microbial fermentation-based technology to all feed amino acids in production and for being the only brand to simultaneously offer products in three forms: powder, liquid, and granule.
Clarivate is a company that collects and analyzes global patent information data and annually announces the ‘Global Top 100 Innovative Companies.’ Since last year, it has been announcing the top 100 new brands expected to have significant influence in each industry by evaluating market share, brand protection, and expansion efforts. Major selected brands and products this year include Apple’s ‘Apple Watch Ultra’ and Nestl?’s ‘Dolce Gusto Neo.’ In Korea, five brands were selected, including CJ CheilJedang’s Best Amino, Kia’s ‘Kia Automode,’ and Hugel’s ‘Bylizen.’
CJ CheilJedang is developing its global business with Best Amino as the core brand of its green bio business. It currently holds the world’s largest portfolio of eight types of feed amino acids, including lysine, methionine, threonine, and tryptophan, with tryptophan ranked number one in the global market. Alongside this, sales of high value-added specialty products are steadily increasing.
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A CJ CheilJedang official said, “Being selected as one of the top 100 new brands has recognized the differentiated technology and brand we have built in the green bio field,” adding, “We will provide solutions that address customers’ concerns across various products, including feed amino acids.”
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