'K-Culture Salesperson' Kim Geon-hee, Also Campaigning for 2030 Expo at NATO

Presented Busan Expo Keyring at Official Spouse Program
Urged Support for Expo from Foreign Leaders at Official Dinner

First Lady Kim Keon-hee, wife of President Yoon Suk-yeol, is attending various events in Lithuania, where the North Atlantic Treaty Organization (NATO) summit is being held on the 12th (local time), actively promoting the bid for the 2030 World Expo. As Kim recently declared herself a 'K-Culture Salesperson,' it is observed that she is taking an active role in promoting the 2030 Busan Expo, which is themed around a cultural expo.

First Lady Kim Keon-hee is talking with Ukrainian children at the Ukraine Center in Vilnius on the 12th (local time). She visited Lithuania together with President Yoon Suk-yeol, who attended the North Atlantic Treaty Organization (NATO) summit.
[Photo by Yonhap News]

On the morning of the same day, Kim attended the official spouses' program of the NATO summit held at the Ukraine Center in Vilnius, Lithuania.

Dressed in a white long skirt and yellow jacket, Kim arrived at the venue carrying an eco bag adorned with a Busan Expo keyring that she personally helped produce. She then greeted Olena Zelenska, wife of Ukrainian President Volodymyr Zelensky, and Diana Naus?dien?, wife of Lithuanian President Gitanas Naus?da, before taking commemorative photos.

Throughout her visit to Lithuania, Kim has been attaching keyrings designed with slogans such as 'BUSAN IS READY' and 'HIP KOREA' to her eco bag while attending official events, requesting support for the 2030 Busan Expo bid.

At the official dinner held the previous day, Kim expressed gratitude to Hungarian Prime Minister Viktor Orb?n, seated at the same table, for Hungary's support of the Busan Expo and presented him with a keyring she helped produce. She also sought interest and support for the Busan Expo from Jakov Milatovi?, President of Montenegro. Additionally, she visited the Sejong Institute in Lithuania, which teaches Korean language and culture, encouraged the students, and gifted them keyrings as souvenirs.

Kim's activities are interpreted as her commitment to contributing to the 2030 Expo bid as a K-Culture Salesperson. In an interview with the American art media outlet Artnet News last month, she stated, "I believe I can play the role of a 'K-Culture Salesperson' who promotes and encourages Korean culture overseas." This is also seen as a strategy to increase exposure and garner interest and support for the Busan Expo on the global stage of the NATO summit, which is being closely watched worldwide.

This content was produced with the assistance of AI translation services.