Lotte Department Store Opens 'Sober Union' Pop-up Store at Main Branch

Sale of Vintage Clothing and Accessories

Lotte Department Store announced on the 13th that it will operate a pop-up store for the street culture brand ‘Sober Union’ on the basement 1st floor of its main branch from the 14th to the 20th.

Customers are browsing the 'Sober Union' pop-up store located on the B1 floor of Lotte Department Store Main Branch. [Photo by Lotte Department Store]

This pop-up store is divided into three sections: ‘Exhibition Merchandise Planning (MD) Zone’, ‘Exhibition-linked Merchandise Zone’, and ‘Vintage Merchandise Zone’, showcasing over 500 products. In the Exhibition MD Zone, posters, commemorative postcards, and stickers featuring graphics from the Sneakers Unboxed exhibition are sold. Notably, about 30 types of posters were produced in the 1970s and 1980s, including limited editions that are difficult to find worldwide, such as David Hockney’s 1972 Munich Olympics poster and Jeff Koons’ Nike poster series. The Exhibition-linked Merchandise Zone offers various lifestyle products. The Vintage Zone features limited edition vintage clothing and accessories collected from around the world, including LA, London, Paris, and New York.

The interior is designed with a retro sensibility to provide an immersive shopping experience. The walls are vividly decorated in primary colors such as green, yellow, and orange, adorned with a large Sober Union logo and graphics. The floor, covering approximately 330㎡ (about 100 pyeong), is made by combining magazines and posters published in the 1970s and 1980s.

A Lotte Department Store official said, “This pop-up store was planned by actively reflecting retro and street culture, which have become cultural icons for the MZ generation (Millennials + Generation Z), inspired by the Sneakers Unboxed Seoul exhibition.” He added, “We hope visitors fully enjoy authentic street culture through this pop-up store where fashion and art harmonize.”

This content was produced with the assistance of AI translation services.