GS25, Haengun Yakgwa Cumulative Sales Surpass 1 Million Units

Launch of Medicine, Beverages, and Snacks

GS25 announced on the 12th that the cumulative sales of the Haengun Yakgwa series surpassed 1 million units in just one month.

A customer is purchasing a fortune cookie at GS25.
[Photo by GS Retail]

GS25, in line with the Halmaennial (Grandmother + Millennial) trend, became the first in the industry to launch its own Yakgwa brand, resulting in a 924.5% increase in total Yakgwa sales.

GS25 plans to sequentially release Haengun Yakgwa Latte (beverage) and Haengun Yakgwa Triangle Yakgwa, expanding the Haengun Yakgwa lineup to 8 varieties. The Haengun Yakgwa Latte is made by blending real Yakgwa ground into fresh milk, featuring not only the rich flavor of Yakgwa but also its characteristic dense texture.

For major Haengun Yakgwa products, a 1+1 promotion will be held this month when purchased with Hyundai Card, and to celebrate the launch of Haengun Yakgwa Latte, a 2+1 promotion will run until next month.

A GS Retail official said, “The Haengun Yakgwa products have become a hit, selling out by the box immediately upon arrival amid the Halmaennial craze,” adding, “We will focus on nurturing it as a trend-leading product.”

This content was produced with the assistance of AI translation services.