3-Year-Old Cosmetics Startup Makes Waves!…BioCos Wins Monde Selection Jury Prize

BioCos's 'Larucell,' recipient of the Jury Prize from Monde Selection, one of the world's top three quality evaluation organizations

Domestic cosmetics startup BioCos Co., Ltd. has won the 'Prize of the Jury' at 'Monde Selection,' one of the world's top three quality evaluation organizations.

Monde Selection is a global quality evaluation organization where a panel of over 80 expert judges conducts independent quality tests and scientifically evaluates products through accredited research institutions, selecting and awarding outstanding products among the entries.

Every year, more than 3,000 products from 90 countries worldwide are submitted, and through fair competition among the judging panel, excellent companies are selected. Monde Selection is often referred to as the Olympics or Nobel Prize of the industry.

In particular, the highest award that BioCos received this time, the 'Prize of the Jury,' is known to be selected under very stringent conditions.

In the cosmetics category, about 80 experts including pharmacists, dermatologists, chemists, engineers, and cosmetics researchers evaluate and test the quality, then unanimously select and award one company.

Yooji Kang, CEO of BioCos, said, "The Prize of the Jury from Monde Selection is very different from general brand awards," adding, "It is not an evaluation based on brand awareness, company size, or sales, but purely on the product itself. Based on 25 criteria, a group of over 80 global experts freely exchange opinions and conduct scientific analysis over five months before awarding this perfect quality evaluation prize."

CEO Kang added, "It is very rare for a Korean startup to receive such an international award," and said, "It is a great achievement that BioCos, established only three years ago, won the highest quality evaluation award that is difficult to receive even with long-term research and development (R&D) by specialized cosmetics companies, thereby promoting the quality of Korean cosmetics to the world."

BioCos, founded in 2020, is well known for 'LALUCELL,' which has gained popularity through word of mouth among domestic pregnant women and consumers with ultra-sensitive skin.

It is especially recognized for pioneering a new category called 'pregnant women's basic cosmetics' by researching functional skincare that pregnant women can safely use.

CEO Kang stated, "Although BioCos is a small startup, it spares no investment in research and development. To develop safe cosmetics for pregnant women, we have focused on R&D to the extent that we hold about 20 intellectual property rights including patents, trademarks, and design registrations," adding, "As a result, we are steadily building customer trust and increasing brand recognition through high reorder rates and satisfaction."

This content was produced with the assistance of AI translation services.