Lotte Wellfood's 'Lip Pie Choco' Sells 1 Million Boxes in Just 50 Days After Launch
Re-release After 8 Years Due to Consumer Demand
Lotte Wellfood announced on the 11th that Lip Pie Choco, re-released after 8 years, surpassed 1 million boxes in cumulative sales within 50 days.
Lip Pie Choco is the successor to "Lip Pie," which was discontinued in 2015. Due to continuous consumer requests for re-release, the taste and quality were significantly enhanced and reintroduced after 8 years.
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Lotte Wellfood analyzed that the secret to Lip Pie Choco's popularity lies in consumers' nostalgic memories of the original Lip Pie, combined with upgraded taste and quality that met consumer expectations. They also expressed expectations for steady demand for Lip Pie Choco in the future and plan to carry out various marketing activities.
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