CJ CheilJedang Launches Bibigo 'Pyongyang and Hamheung Naengmyeon'

Adding Broth Cooking Expertise to the No.1 Naengmyeon Market Competitiveness
Expecting Consumer Response with Reasonable Prices Compared to Dining Out

CJ CheilJedang is expanding its range of convenient summer meal products by introducing frozen naengmyeon under the ‘Bibigo’ brand, leveraging its number one competitive edge in the refrigerated naengmyeon market.

On the 11th, CJ CheilJedang announced the launch of new frozen naengmyeon products, ‘Bibigo Pyeongyang Naengmyeon’ and ‘Bibigo Hamheung Naengmyeon,’ which deliver differentiated taste quality in noodles, broth, and toppings.

Bibigo frozen naengmyeon is a product that embodies CJ CheilJedang’s expertise and know-how in home meal replacement (HMR) technology. Under the concept of ‘Bibigo Table, a restaurant bringing taste to your table,’ the focus was on capturing the texture of the noodles, the umami of the broth, and the moist and tender toppings, delivering a taste and care comparable to famous nationwide dining establishments.

Bibigo Pyeongyang Naengmyeon features noodles ground together with buckwheat husks to preserve the unique aroma and nutty flavor. The broth combines beef brisket and shank broth with vegetable broth to create a clean yet deep flavor. Additionally, it includes thickly sliced brisket boiled directly from raw meat as a topping, enhancing the richness of the taste. The spicy and savory Hamheung-style Bibigo Hamheung Naengmyeon is characterized by chewy noodles made with sweet potato starch. It is served with a special spicy-sweet sauce made from five kinds of fruits and vegetables, along with soft and thick brisket toppings, making it perfect for revitalizing the appetite during the hot summer.

CJ CheilJedang is holding a special event on its official mall CJ The Market until the 23rd of this month, offering discounts on various product sets that can be enjoyed with Bibigo dumplings and naengmyeon. Additionally, customers who purchase the new products will be entered into a draw to win prizes such as Dyson fans.

A CJ CheilJedang representative said, “Bibigo naengmyeon is a product that delivers restaurant-level taste quality through long-term research and development, incorporating expertise and care in the noodles, broth, and generously topped brisket.” He added, “We will continue to introduce various menus that meet consumer expectations.”

This content was produced with the assistance of AI translation services.