Lotte Home Shopping Launches Korea's First Exclusive 'Michelin 2-Star' Steak

Chef Im Jeong-sik's Jeongsikdang Steak Launch
Broadcast on the 15th at 5:30 PM

Lotte Homeshopping announced on the 11th that it will exclusively launch Chef Lim Jeong-sik's Korean beef sirloin steak. Chef Lim is the first Korean to receive two Michelin stars.

On the 15th at 5:30 PM, Lotte Homeshopping will exclusively launch the "Jungsikdang Chef Lim Jeong-sik Korean Beef Sirloin Steak," developed in collaboration with Chef Lim Jeong-sik. Jungsikdang is one of only eight Michelin two-star fine dining restaurants in Korea and is so popular that weekend reservations require waiting over a month.

Chef Lim Jeong-sik, the first Korean to receive 2 Michelin stars [Photo by Lotte Homeshopping]

Chef Lim personally participated in the entire product development process for this launch. To ensure rich juiciness and texture, the special sirloin cut, which accounts for only 2-3% of a single cow, was aged at -1 degrees Celsius with a thickness of 3 cm. Chef Lim also developed the special "Fond de Veau Blanc" sauce served with the steak. The broadcast will be styled with a fine dining concept inspired by Jungsikdang.

A Lotte Homeshopping representative said, "As food prices rise, demand is increasing for high-quality products at reasonable prices, so we are exclusively presenting Chef Lim Jeong-sik's Korean beef sirloin steak, the first Korean to receive two Michelin stars. We will continue to meet customer needs by focusing on premiumization and specialization, collaborating with famous chefs and local restaurants."

This content was produced with the assistance of AI translation services.