KOTRA Headquarters Chiefs Urgently Convened... "Focusing on Performance-Driven Projects in the Second Half"

KOTRA urgently convened all executives at headquarters and key overseas regional heads to discuss measures to focus on performance-driven projects in the second half of the year to increase exports.

On the 11th, KOTRA urgently gathered all executives at headquarters and key overseas regional heads to prepare plans for second-half business promotion. At this meeting, they presented four major business promotion plans for the second half: ▲ Hosting large-scale projects and focusing support on promising export cases ▲ 1:1 resolution of difficulties for the top 100 active small and medium-sized enterprises (SMEs) and mid-sized companies in exports, and strengthening support for resuming exports of companies that have stopped exporting and early-stage companies ▲ Upgrading follow-up support based on a full survey of promising inquiries and participating companies from the first half ▲ Discovering export opportunities by region and product category using data and overseas market information.

First, the strategy is to secure export momentum through large-scale projects such as the flagship consultation event "Boom Up Korea" (October, KINTEX), which will be attended by 2,600 companies (2,000 domestic companies and 600 overseas buyers). A new project called "Export Volume Up" will also be launched, where headquarters directors and department/team leaders will directly visit the top 100 export SMEs and mid-sized companies to identify difficulties and provide focused support. Additionally, a full survey of difficulties will be conducted for companies participating in existing projects, including 6,400 companies that participated in the Korean Pavilion at overseas exhibitions from 2021 to 2022 and 384 companies participating in this year's logistics voucher program, and follow-up support such as re-contacting buyers who have stopped communication will be significantly strengthened. A new "Data Bespoke (Customized)" project will also be launched, which carefully selects overseas buyer information and provides it to about 230 companies, supporting marketing tailored to regional characteristics.

Furthermore, the largest domestic foreign investment attraction event, attended by 300 foreign-invested companies, will be held in November, and efforts to revitalize investment in advanced industries through support for foreign investment and domestic return companies will continue in the second half of the year. President Yoo Jung-yeol said, "The second half of this year is an important turning point to demonstrate the resilience of our exports that have grown by overcoming crises," and added, "With a desperate determination to export even one more dollar, we will faithfully carry out the major scheduled projects in the second half to contribute to the early achievement of export growth."

This content was produced with the assistance of AI translation services.